Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.

Green marketing is the need of the hour. It’s the part of new marketing approach It’s the part of new marketing . The human mankind has limited resources on the earth to satisfy their unlimited needs and green marketing helps them to use these resources effectively and efficiently while satisfying consumer wants.

The three P’s of green marketing are:

• Product
• Production process
• Packaging

The biggest issues with green marketing are when the firms attempt to become socially responsible they face the risk that the environmentally responsible action of today may be harmful in the future government regulations do not address all environment issues. Green marketing requires that consumers want a cleaner environment and should be willing to pay for it an modified individual lifestyles.

I feel in today’s time all the companies should link environmental initiatives to the other benefits like quality and durability. They must show that environmental initiatives lead to better quality products. Environmental messages should be consistent with the companies existing voice in the marketplace. Green products shouldn’t be any different from regular ones in branding, price, use or performance.

Blog By :-

Ms. Megha Daga

Assistant Professor

Department of Commerce & Management

Biyani Group of Colleges